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PROD market size analysis
Is there any detailed information about how to perform a market size analysis for the first homework? I can’t seem to find anything on it and when I search online I find many different ways of going about it.
To find more information on market potential analysis, take a look at the support materials (only in German): http://www.pro-produktmanagement.de/docs/public/Strategisches-Produktmanagement-Buch-Open-Product-Management-Workflow.pdf (see MARKTPOTENZIAL UND MARKTSEGMENTIERUNG (MARKET POTENZIAL)).
We do not require one specific method of calculating the market size. You can use a method and sources you prefer. However, make sure to clearly explain your analysis in the business plan.
Cheers, Nick